Social Media Marketing for Furniture Brand

Minu Threading provides special beauty programs in Perth, Australia. They have a total of 8 stores where they offer Eyebrow Threading, Cosmetic Tattoo, Brow and Lash Tinting, Waxing, Facial treatment, Hair Treatment, Massage etc. We are helping Minu threading to grow their Social Media Presence, Audience Base & Appointments.

Social Media Marketing for Furniture Brand

The Client

Our client is a luxury furniture brand based in Singapore, known for its bespoke craftsmanship and timeless designs.
They approached us to enhance their online presence and reach a broader audience through strategic social media marketing.

The Challenge

Despite having a high-quality product range, the brand was struggling with low engagement on social platforms and minimal conversion from online traffic.
Their visual content lacked consistency, and there was no clear messaging to reflect the brand’s premium positioning.

Our Strategy

We developed a comprehensive social media strategy tailored to the luxury home decor market.
This included a mix of content pillars (product highlights, behind-the-scenes, lifestyle storytelling), paid ad campaigns, and influencer collaborations to increase brand trust and visibility.

Execution

Using tools like Meta Business Suite and Canva Pro, we scheduled consistent, high-quality visuals and ran A/B tested Facebook and Instagram ads targeting home design enthusiasts and affluent buyers.
We also revamped their Instagram aesthetic with a neutral-toned, modern feed layout that aligned with their branding.

Results

Within 90 days, the brand saw a 65% increase in follower growth, a 40% rise in website traffic, and a 30% uplift in direct social media sales.
Engagement rate improved by over 80%, with several posts going viral among niche design communities.

Client Testimonial

“Partnering with your team was the best decision we made this year. Our Instagram has never looked better, and we’re finally getting inquiries from serious buyers through social. Thank you!”

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